Google Imposes New Limitations on Targeting for Political Ads

Google Imposes New Limitations on Targeting for Political Ads

Business

On Wednesday, Google has announced that it would soon restrict the abilities of political advertisers to target their messaging. From the upcoming month, the tech-giant could no longer allow political campaigns to target advertising at people depending on their invented political leanings. Even more, the effort will obstruct campaigns from matching their own database of prospective voters against Google’s user base. Even more, it will hinder campaigns from targeting users across various platforms like Google Search and YouTube. Notably, the rule will be applicable in the UK from the upcoming week and later continue with other regions. Still, campaigns will have an opportunity to target people depending on gender, age, and location.

Scott Spencer, Google’s vice president of product management and advertising, has announced the news through a blog post. He noted the search engine giant would impose the ban relying on users’ political affiliation or public voter records. Scott said campaigns would no more have the potential to target customers of specific locations. Google said it would allow contextual advertising such as serving ads to users reading or watching a story about, like, the economy. Scott said they realize that political dialogue is a crucial part of democracy, and no one can reasonably resolve every political claim, counterclaim, and indication. The executive said so they anticipate that the number of political ads on which they take action will be extremely restricted.

The VP also said that they are proud that people across the globe use Google to get relevant information regarding elections. Besides, the candidates use Google and search ads to gain small-dollar charities that assist finance their campaigns. But given recent concerns and debates regarding political advertising and the importance of shared trust in the democratic process, the company aims to boost voters’ confidence in the political ads they may see on Google’s ad platforms. The search engine giant’s latest restrictions reflect Twitter’s policy in many ways. Still, the changes are probably to have a severe and instant effect on the ad ecosystem.