Juul Will Not Sell Mint-Flavored Nicotine Pods Citing Its Increased Popularity Among Teens

Juul Will Not Sell Mint-Flavored Nicotine Pods Citing Its Increased Popularity Among Teens

Business

On Thursday, Juul has announced that it will stop selling mint-flavored e-cigarettes. The move arrives after a recent study revealed the flavor was most popular among young e-cigarette vapors. Research published in the Journal of the American Medical Association has discovered the surprising fact about mint flavor and users studying in the 10th to 12th standard. Notably, more than 40% of teenager users have reported the most frequent use of nicotine pods. One of the researches has also shown that Juul e-cigs were considered the most popular of any brand used by mid- and high-school students. Even more, 60% of high school going children and 54% of the mid-school going kids have reported Juul as their regular brand.

K.C. Crosthwaite, Chief Executive of Juul, has called the results of those studies unacceptable while making the announcement. He said it is essential for them to reset the vapor category in the U.S. Even more, the company aims to gain the trust of society by functioning in co-operation with federal regulators, public health officials, Attorneys General, and other stakeholders. Since 2018, Juul has dragged the number of flavors from the market. The vaping giant intended to stave off increasing pressure from regulators over the rapidly rising popularity of its products among teenagers. Last year Juul had announced it would halt the sale of fruit and dessert flavored nicotine pods online in the US.

Still, the brand remains popular among teenagers. This week, studies have revealed Juul’s efforts have not lessened its popularity among teens. Thus Juul has decided to halt the selling of mint-flavored nicotine pods. From now, the vaping giant will stop accepting new orders for mint cartridges from retailers. Apart from this, the company will continue to sell mint and other flavors in global markets. Above all, the move arrives as Trump’s government is bearing in mind to impose a ban on all e-cigarette flavors except tobacco. The U.S. President and Health and Human Services Secretary Alex Azar had announced the scheme in September. At the time, both said they would make a final decision in the upcoming weeks. As of today, there does not exist any final decision regarding the same.ss