Amazon Announced Free Fresh Grocery Delivery for Prime Members

Amazon Announced Free Fresh Grocery Delivery for Prime Members

Business

It seems like Amazon is once again igniting the world of groceries, and particularly grocery delivery, to make its services more attractive on account of rivalry from Walmart along with a host of delivery companies like Postmates. Today, the retail giant has announced that it would make Amazon Fresh free to use, especially for its Prime members. It has eliminated a $14.99/month fee that it was charging for the fresh food delivery service, currently available in around 2,000 cities across the US. Along with the free delivery, Amazon is offering users one and two-hour delivery alternatives for swift turnarounds. Besides, it is making users’ local Whole Foods inventory available online and through the Amazon app.

For now, one- and two-hour delivery windows are available in most cities. Also, the e-commerce giant has promised to expand the service to a global extent. Stephenie Landry, grocery delivery’s VP, said they surmise it’s going to be a game-changing offer that members will come to value as a crucial part of Prime membership. Thus Prime members who are already using Amazon’s grocery delivery services will continue to get the service; now, that’s free. Whereas, Prime members who wish to try the series for the first time have to sign up. After that, they will have to wait for a response from the company’s side; Amazon will send an invitation for the same.

Stephenie also noted that Prime members are fond of the convenience of free grocery delivery on Amazon. She added the effort to offer Amazon Fresh service free of cost would save $14.99 per month. She also said that grocery delivery is one of the fastest expanding business at Amazon. Even more, they think it would be one of the most-loved benefits of Prime members. The announcement arrives as grocery delivery companies face off in a threatening competition for an increasing number of online grocery customers. On the other hand, Walmart has announced it would expats its $98 per year Delivery Unlimited service, which is a cheaper deal than Amazon.