On Monday, Harley-Davidson Inc. has announced that it is halting the production and deployment of its first electric bike, LiveWire. Reportedly, the motorcycle maker has found a glitch during the final round of quality check. The company said it had found a non-standard condition in which it had started shipping to its dealers in the previous month. Currently, it is functioning too well. But the company has not provided any time frame when it will resume the production.
Whereas, customers who have bought the LiveWires can continue to use the bikes. But the company notes they should use the professional Charge Point charges to charge their bikes. Though, the charge points are available at its dealer’s place. Reportedly, there may be a problem while charging the $30,000 electric motorcycle, including the problem with plugging them into low-voltage outlets. So if the customers try to charge the vehicle at their homes, it might raise an issue for them. Harley had unveiled LiveWire, the concept of electric bike previously in 2014. After that, it disappeared from the focus a few years before the company re-launched the LiveWire in production-ready form last year. The LiveWire is a key piece for the bike maker as it seeks to transform a flagging post-recession business.
Harley said the motorcycle is priced at the very high end. As per the company, there are good and $10,000 above the most expensive bikes in the market. Harley-Davidson is not the first company to have difficulties in launching its first electric vehicle in the current year. In June, Audi had issued a recall to its electric SUV, E-Tron, concerning about battery fires. After a few weeks, a Chinese EV startup company NIO also recalled its first electric SUV when customers reported vehicles caught fire. Maybe Harley will re-start the deployment of its electric motorcycles in the upcoming year.
Kevin has worked as a business executive in an insurance firm before joining Janmorgan Media as the major business correspondent. After joining here, he has helped craft not only some of the insightful articles but also regular articles that don’t compromise perspective. If not checking out business publications or news, you can see her listening to music.